KRAKEN DIGITAL ASSET EXCHANGE
As the Lead Product Designer at Kraken, I took on the major undertaking of building a team and holistically improving the user experience of the entire legacy platform and end-to-end client journey. The consistent feedback from clients was that Kraken failed to meet expectations in user experience and interface design over our competitors. Over the course of two years, my team reinvented a complex legacy trading platform built by traders for traders to a user-friendly destination for investors and traders of all different backgrounds and levels of experience by redesigning the onboarding, trading, funding, security experiences as well as introducing a new consumer focused product for the casual crypto investor.